The launch day of the red cups each year is Red Cup Day, and may see additional Starbucks promotions. Typically, seasonal drinks coincide with the red cup period, and they are released and promoted together. With Starbucks' presence in the 2010s as an aspirational brand, Chinese young adults engaged with the holiday theme and invented Christmas nostalgia through being seen with the red cups. Īccording to Ad Age, the Starbucks red cups have been a large factor in the increased presence of commercial Christmas in China. They also featured a shade of peppermint to celebrate the simultaneous 20th anniversary of the Starbucks Peppermint Mocha drink. In 2022, to celebrate the 25th anniversary, Starbucks created designs that reflected the gift wrap style of the original. įurther promotions have been offered on anniversaries of the cups. Besides online engagement, creative marketing has been used: 2004 red cups were attached to the roofs of taxis, continuing into January 2005, and the cups in 2011 featured augmented reality codes that could be viewed through a branded app on certain devices to see different holiday characters, with customers who unlocked all characters able to receive a free gift. These websites were highly user-active, with promotions, videos, games, tips, quizzes, skills, and other posts every day during the promotional period. This quickly became a tradition, with the color highlighted in marketing for the cups in 2005 (at "") and 2006 (at ""). The holiday cups were predominantly red for the first time in 1999. In the 2014 holiday season, an image of a Starbucks red cup was reportedly shared on social media every 14 seconds. The company reports that although social media did not exist in 1997, the initial launch still caused buzz. Other designs in the years since include those that have been mostly or entirely green, white, and purple. Starbucks first offered holiday-themed cups in 1997, designed by Sandy Nelson this cup was not necessarily red, but featured a "jazz-themed design" emulating gift wrap available in different colors. In 2015 the cups were plain red without the festive designs, and were accused of being anti-Christian. Starbucks have used the campaign to support HIV/AIDS research. Previous years' cups had featured snowflakes, winter scenes and Christmas tree ornaments.The Starbucks Red Cup, also called the Starbucks holiday cup, is a modern Christmas and holiday season tradition and promotional campaign operated by coffee chain Starbucks each winter, some hot drinks served at Starbucks cafés will be served in cups with a red background and various festive designs instead of the regular white cups. Donald Trump, a presidential candidate at the time, addressed the issue and had suggested his supporters boycott the coffee chain. Starbucks was hit with controversy in 2015 when it was accused of waging a " war on Christmas," after that year's plain red holiday cup did not mention the holiday. A collectible red Starbucks cup, which the company said evokes a holiday sweater, will be available Friday, November 6, 2020. The company also outlined how stores have taken precautions to ensure the health of its workers and guests amid the coronavirus pandemic. Some of the holiday-themed beverages that will be on the menu include Caramel Brulee Latte, Eggnog Latte, Peppermint Hot Chocolate and Peppermint Mocha, among others. The company named them from left to right: "ribbon," "dot," "sparkle" and "brand wrap."Īlso starting Friday, Starbucks said customers will be given a red reusable collectible cup when they purchase a handcrafted seasonal beverage. Starbucks shows off four new cup designs for the 2020 holiday season. "This year's holiday design brings forward all the joyful elements of the holiday season in ribbons of Starbucks greens and a jolly red like a cozy holiday sweater," the company said in a press release. Two of the cups display this year's theme: "Carry the Merry." Last year's was "Merry Coffee." The four paper cups use traditional red and green colors, plus motifs that reflect the holidays. The coffee chain also announced a collectible cup and said its signature holiday drinks will become available November 6. Starbucks kicked off the holiday season early by revealing its lineup of cups, which features four festive designs that will be rolled out starting Friday.
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